At the Best Practices Conference, we strive to make sure that you can count on learning what you came to learn – Best Practices.

That’s why we have worked with each of our presenters to ensure that they include the following elements in each of their presentations:

  • Clearly articulated Best Practices that either A) helps you solve a problem, B) clears up points of common confusion or C) illuminates a path forward where doubt commonly exists
  • At least one trade-off decision:  We define a “trade-off decision” as one in which you must say “no” to something so that you can say “yes” to one or more of the best practices being presented
  • (optional for the presenter) Clearly articulated Worst Practices: these are actions that experience has taught us never to do.  Sometimes, contrasting a best and worst practice will help participants learn the best practice more thoroughly.

In addition, our speakers will not engage in a sales pitch.  We define a “sales pitch” as that which includes a “call to action”, such as “Please email me if you want to learn more about this or that” or “my phone number is <number>”.  It is NOT a “sales pitch” for the speaker to talk about their experiences and how they helped a customer/client as long as their stories are good illustrations of the best practice(s) they are presenting.  Nor is it a sales pitch for a speaker to mention a course of action they recommended to a customer who might be similar to you.  All of our speakers have been instructed to not engage in a sales pitch, but instead to help each participant learn their best practices as well as possible.

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